The Buzzword Infection.
Words are magic, as we all know. Each and every combination of letters that creates some kind of meaning also holds a power that can be both very inspiring and constructive — but at the same time extremely destructive; the last thing for both friends and foes. A single word can destroy a whole day — or a country, individual or whatever you aim at. It’s all about finding that perfect buzzword with a meaning that will penetrate every social media shield and digital fortification.
I spend some time on Twitter, I admit that, a place I like, believe it or not. Twitter is also the ground zero for buzzwords — words that are so charged with power that they can twist and change the world only by being written and shared by a certain amount of users, like the magic of it gets stronger the more who uses it.
To be fair, it IS a hellish concept. I mute buzzwords every week, even those that might give me some kind of positive feeling — because they can be used against me, which other accounts do all the time. That’s why letter combinations like Trump and Bernie is blocked, or Terf and Trans, Brexit and Antifa and so on. Have nothing against Bernie, Trans and Antifa — but as these are words often taken over by more sinister forces, people who want to bring you down, I see no meaning to have them show up in my feed.
The list of muted words is long, and I don’t want to bore you with all the words I consider destructive for my wellbeing, but they’re there — and if it means I’m missing out on “important” events, I’ll survive that, as long as I can keep way from one of the modern illnesses of today, the infection most of us suffer from. I call it The Buzzword Infection, where one word can infect our minds and eat us up, no matter we want it or not. A word with so much power and meaning, both constructive and senseless, that it creates a whole new universe within us. A buzzword is a Trojan Horse, which can look nice and clean on the outside but unleash a terrifying danger as soon it’s entered our mind, created connections and opened up thought processes we didn’t see coming at the start.
Buzzwords are both primitive form of magic and yet the most complex and hurtful, lust like advertising — it’s magic sold out cheap, a misuse of spells, carefully constructed letter bombs. If we open them it will destroy us, or those we love, and if we just ignore them so they’ll return to sender they’re rendered useless.
Buzzwords is something we don’t need, it’s a waste of time and energy. It’s a concept of spreading information and propaganda. Let’s don’t lower ourselves to that level of magic, let’s stay away from it.
Let’s fucking fuck the buzzwords into oblivion.
Fred Andersson is a Swedish author, occultist, individualist and television freelancer. His book Homo Satanis: How I Learned to Love Satan and other Insights from my Childhood is available on Amazon.
